Business Growth Manual for Street Cobblers – The field test log
Field test log from 3 to 7 September 2012: four street cobblers attended five evening sessions on business planning, marketing, pricing and record keeping.
Field test log from 3 to 7 September 2012: four street cobblers attended five evening sessions on business planning, marketing, pricing and record keeping.
In September 2012 PTP field-tested version 1.1 of its Business Growth Manual, then in Urdu, with four street cobblers over five two-hour evening sessions.
PTP’s cobbler pilot covered Rawalpindi and Chichawatni in Punjab and Haripur and Darra Adam Khel in Khyber Pakhtunkhwa, where surveys were seized in 2012.
PTP’s 2012 pilot survey of street cobblers found 47.39% were aged 12 to 28 and 70.14% were aged 12 to 40, reflecting Pakistan’s youth bulge.
An outline of the Mochee Project for street cobblers in Pakistan, after surveys in Chichawatni, Rawalpindi, Haripur and Darra Adam Khel.
Why PTP chose street cobblers: one cobbler’s story from Haripur and a pilot survey of 444 cobblers in four areas of Pakistan that shaped the project.